Echinacea purpurea ‘Magnus’ has non-drooping, flowerheads, broad petals of purple surrounding a dark cone. It is a good cut flower. The horizontal, flowers also attract butterflies like a magnet and the seeds are sought by birds. Seed heads left to ripen will invite finches. They have a long period of bloom, and the seed-heads are attractive as the bloom goes by.

Echinacea ‘Magnus’ is attractive when massed or grouped with other perennials. Echinacea may be planted in the middle of a perennial border or in naturalized areas. It may be used for cut flowers. It will tolerate heat, drought, and wind. The course, dark leaves are attractive before flowering and the stiff habit make an attractive addition to either a formal or a cottage garden. This reliable plant can be incorporated as individuals into mixed planters with trees and shrubs. Its natural home is with other perennials in a flower border. Also works well in wild gardens and with native plants, where the rangy character is right at home.